Babël New York, a creative events company, asked me to design the visuals for their party at the Bowery Hotel celebrating the culmination of Armory Arts Week with media partner Whitwall Magazine. The Armory Show is the longest running and most prestegious art fair in New York featuring work from the top galleries around the world. The party is being hosted by Noah Horowitz, Director of The Armory Show, along with celebrated artists José Parlá and Daniel Arsham.
I used Babël's slogan, "Believe in Magic" as a point of departure. The artwork I designed was utilized on the invitation, formated for all social media platforms, and projected on the walls of the event. Scroll down to see the process, from the initial sketch to the final design.