THE VENEZUELAN HEART BEAT
This project was developed as a proposal for Venezuelan presidential candidate Henrique Capriles who was running against Hugo Chávez. An amazing brief that had as a goal to connect with people around Venezuela and encourage them to come together to change their country history. We wanted to create an icon that represented the feeling of all those Venezuelan people that wanted a better future for their country so we suggested to create a hymn, a hym that not only had Venezuelan people at the center of it, but also their very heartbeats which aimed to become the pulse of change that Venezuela wanted at the time.
THE ENERGY T-SHIRT
Choco Milk is an iconic Mexican brand of flavoured powdered milk, thanks to its formula it helps in the development of children providing them with the energy they need. We proposed a device to help moms identify those moments where their kids needed a boost of energy. The energy T-Shirt worked reacting to the heat caused by the constant physical activities of children, when the battery on it became grey it was a sign for moms to give them a boost with a delicious glass of Choco Milk.
THE EMPATHY MOUSE
PAE Outsourcing needed a way to motivate employees to donate money for a non profit organisation for disabled children. The idea was to put employees in the shoes of these children, we covered the mouse lens so the users couldn't move the pointer even though they wanted to, they turned around the mouse instinctively and they discovered the message: "The brain says move, but the body doesn't listen". This is an everyday thing for a kid with brain paralysis.
PIECE BY PIECE, JUST LIKE YOUR HAIR
This idea was to promote Sedal (Sunsilk) Hair Reconstruction 10 day system. The claim was "Reconstruct your hair piece by piece" so we did, but with this billboard. Along the 10 day period you could see how the billboard came together piece by piece.
THE OWNER ADOPTER APP FOR IAMS
PROBLEM
Animals who live in shelter have an unwritten love story that they might not even be able to tell because the shelters don’t have the means to keep them alive until they find an owner.
SOLUTION
You can keep them healthy while they find a home so they get to share that love with a loving family.
HOW
The amount of food you buy monthly for your dog or cat you can give it for a real dog or cat in a shelter.
LARÍN, MADE TO MAKE YOUR DAY
Larín is the Mexican chocolate that everyones loves, a treat that always put a smile into everyone's face. The brand idea based on this insight "Made to Make Your Day" needed to become more than just a claim so we created a different range of experiences that put that thought into action, from the product all the way to digital experiences, so every person in Mexico could have a great day thanks to Larín.
A PHRASE TO MAKE YOUR DAY - PACKAGING
THE BOOTH THAT MADE YOUR DAY - BRAND ACTIVATION
MAKE THE DAY TO SOMEONE ACROSS THE GLOBE - WEB APP
