Bepanthene is a cream with preventive action against stretch marks,
which is most often used by pregnant women.
The purpose of this communication is to show that Bepanthene can be used in other cases in which the skin
is subjected to great stress, namely a sharp accumulation of or sudden weight loss.
The most common causes are obesity or extensive training.
The elasticity of the balloon in combination with the contextual design, turned the medium itself in the message,
which presents the alternative reasons for using Bepanthene.
which presents the alternative reasons for using Bepanthene.
NO STRECH MARKS
Copywriter: Maxim Stoimenov
CD:Anna Stilianaki
Ogilvy Group, Sofia, Bulgaria
2014
Ogilvy Group, Sofia, Bulgaria
2014
