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    Using the original wordmark as inspiration, I made typgographic improvements based upon the origins of a slab-serif. Subtle changes can be seen i… Read More
    Using the original wordmark as inspiration, I made typgographic improvements based upon the origins of a slab-serif. Subtle changes can be seen including the evening all of the strokes and updating the double-story 'g'. In addition to a logo refresh, the brand color palette, photography, voice and style were also refreshed. The new brand is contemporary while also giving a nod to its past. Read Less
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