For the 2014 World Cup, we had the pleasure of working on a large scale adidas campaign on ESPN to showcase the Battle Pack cleat line and use participation to drive sales and excitement for the game.

To do this, we created a Rich Media experience on ESPN where users could upload a "selfie" showing their best Battle Cry - and then add a pattern atop the image to mirror the style of the Adidas players in the campaign. Users were then featured that day on the skin of ESPN, in a rotating collage featuring everyone's best battle cries.