BKS Premier Bank is a new format of financial service in the Russian market; it implements an individual approach to deliver financial services using the personalized financial planning technology.  For the launch of this new service, WOWHOUSE contributed much to creating the brand’s positioning and developed its communication platform, visual identification, and advertisement campaign in support of the brand’s introduction to the market and, along with our partners, IND Architects bureau, developed a plan for the reconstruction of BKS Broker branches in line with the new brand.