Client: SRG
Project: Brand Rejuvenation


SRG is an ASX listed complex services company headquartered in Perth. Since 1961, the company has brought its unique blend of innovation to many of the iconic stadiums, skyscrapers, bridges, dams, structures and mining projects, both here in Australia and overseas.

Reason for change
Structural Systems Limited as the company was known, comprised two businesses - Structural Systems providing construction services and Rock Australia providing mining services. As part of a re-structure of the business, a decision was made to unify the company under the name SRG Limited and reposition the business for growth globally.

Change delivered
DIA Brands reinterpreted the existing logo to create the new SRG brandmark. We then developed the company’s storytelling to help the business share what it was about and reinforce its unique ‘Making the complex simple’ market positioning. DIA Brands then developed a comprehensive suite of brand and marketing assets to ensure distinctiveness for the business across all physical and digital interactions. The brand was activated throughout the company’s new headquarters with extensive internal signage and launched to customers and employees through strategic change communications.

Services Provided
Brand storytelling
Corporate identity design
Corporate and marketing communications
Website
Video production
Brand activation
Change management
Brand management

SRG Limited
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183
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Published:

SRG Limited

SRG Limited Brand Rejuvenation SRG is an ASX listed complex services company headquartered in Perth. Since 1961, the company has brought its uni Read More
6
183
1
Published: