I’ve got a pair
With Mike Miller’s blessing and Olaf Richter’s art direction, I explored a million ways of getting the Perfect Pair concept across in an interesting and informative way.
Shoes + Pedals? Ok, so we went with the plus sign idea, not my favorite, but I think I made some pretty tasty lemonade out of those lemons.
There were many different executions from single page ads to editorial, tech spreads etc. There were POS displays and trade show graphics, but to keep things simple here, I’m boiling it down to my favorite ads – from Shimano’s Dynalast road line, and from the Shimano XC mountain bike line.
Shimano Click’r is built for city cyclists looking for a pseudo-clipped-in riding experience. I laid out the consumer-facing brochure, as well as several ads. As you can see, Click’r was also rolled up inside the Perfect Pair campaign burrito.
