Created Store Front
This project was created by the marketing team as a way to showcase special printing techniques for market specific groups. In the Retail market, card services (gift cards, rewards cards, etc.) play a big role in their merchandise and brand extensions and was the main focus for this portion of the project.
The objective was to create fictitious retail stores and their branding that would be used specifically for cards in their stores.
The objective was to create fictitious retail stores and their branding that would be used specifically for cards in their stores.
Grocery Retail Store Logo
Greensway Market is a small chain grocery store. The logo emulates a street sign that gives the brand a local feel and also is similar to a main street where in older years people could go to shop and get different foods for their homes.
Plastic Card Designs
each card would be printed 4-color and use different printing techniques (lenticular lenses, holographic, texture, etc.)
other elements like gift card envelopes and holders can be made to mimick the branded design
or showcase a seasonal design (birthday, summer, holiday, etc.)
or showcase a seasonal design (birthday, summer, holiday, etc.)
