BP A+ for Energy is a high profile community outreach campaign by BP Canada, designed to promote energy literacy in students from K-12. The campaign is aimed at teacers.
Building on a successful and beloved campaign (8 years and counting) can be a daunting prospect. But, after a little bit of daunting, we got to it.
The revised bpaplusforenergy site switches empahsis onto student-centric learning, demonstrated by the changes to the juding rubric.
The campaign consist of digital ads, print posters and landing pages, with video content.
