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    Campaign for Rubicon, a nonprofit working to address poverty and homelessness in the San Francisco Bay Area. Part of Elefint's Desgn.It volunteer… Read More
    Campaign for Rubicon, a nonprofit working to address poverty and homelessness in the San Francisco Bay Area. Part of Elefint's Desgn.It volunteer event. RESULT: Unveiled at the organization's annual dinner, the campaign helped Rubicon raise $160,000 in one evening. Read Less
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Every year, Elefint—a small digital/design firm in San Francisco—gathers 15-20 designers in Lake Tahoe to spend a weekend volunteering their talents for one or two nonprofits in the Bay Area. I was fortunate enough to be invited to the most recent event in February 2015. 
 
My team worked with Rubicon, which addresses poverty in the East Bay, with a special emphasis on those returning home from prison. Rubicon wanted campaign materials that could be used at their annual fundraiser (to be held in an art gallery), and showcased on the web afterwards. We decided to illustrate their important work through the simple things we all take for granted—a housekey, a debit card, a prescription bottle, a bag of fresh produce. I interviewed several of the case workers and members of the development staff, and crafted text that tells the true stories of several clients, while showing how Rubicon's counselors use a holistic approach to get people back on their feet.