The face recognition algorithms on Facebook and Google are very accurate. Every time you help it by tagging someone, it gets even better. You don’t even need to tag most of the pictures yourself, it’s automatic. But it’s not just your face tagged with your name, now the stuff in the background, your stuff, is tagged with your face in these pictures. Now they’re linked and the facets of your identity found in the habits of consumption, collection, and curation are exposed. This mask protects the identity found in your stuff, while allowing you to smile in your selifes.