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    A candle line that is featured exclusively at Target and needed a brand refresh. Pure and Natural has a sister component and that is the better j… Read More
    A candle line that is featured exclusively at Target and needed a brand refresh. Pure and Natural has a sister component and that is the better jar collection that is featured either above or below the primary collection pieces that includes a reed diffuser, high fragrance vessel and a cat dish. The difference between the two collections is that candles have a primary selling point when it comes to solely just jar candles than creating custom packaging. With this project it was focused on the color palette that would match the collections already existing color palette and how the vessel would be interpreted by the general public, as once you burn a candle of all its wax, you can either dispose of the vessel or use it for another purposes once the candle wax is used up. This project was to be a piece to round of the collection where these crafted looking labels would adhere close to the top of the candle and would have a plastic film cover inside the candle, as no matter what with candles, you have to have some sort of cover or film to keep the fragrance still in contact. There was an option to have a cap with these vessels, but due to the cost it was not an option at the time. Overall the labels connected the vector flower graphics for all mediums of this collection. Read Less
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