Anelik Bank| Corporate Calendar 2015
2015, Armenia
www.anelik.am
The Client
Anelik Bank CJSC is a universal commercial bank offering wide range of Retail & Corporate Banking services since 1990 in Armenia.
The Challenge
Our team was challenged to create an outstanding corporate calendar for Anelik Bank.
The Solution
Currency, as a means of material value, has changed its’ forms significantly over the course of centuries – from primeval cowrie shells and salt to today’s electronic money and value-added plastic cards. Taking through the timeline, each month of the calendar engages the viewer into an exciting journey of historical forms of currency revealing interesting stories behind each character.
2015, Armenia
www.anelik.am
The Client
Anelik Bank CJSC is a universal commercial bank offering wide range of Retail & Corporate Banking services since 1990 in Armenia.
The Challenge
Our team was challenged to create an outstanding corporate calendar for Anelik Bank.
The Solution
Currency, as a means of material value, has changed its’ forms significantly over the course of centuries – from primeval cowrie shells and salt to today’s electronic money and value-added plastic cards. Taking through the timeline, each month of the calendar engages the viewer into an exciting journey of historical forms of currency revealing interesting stories behind each character.
The hand-drawn images, as the central figures of the design concept, emphasize the Bank’s people-centric values and personalized approach towards its stakeholders. Meanwhile, the light typography transmits the sense of sleek and clear corporate style. It’s noteworthy to mention that Anelik Bank, as one of the pioneers in Armenia, is celebrating its 25th Anniversary in 2015. Thus, 25th day of each month is highlighted on the calendar.
In the notion of corporate social responsibility of the Bank a special attention was given to calendar printing – using FSC-certified paper, to promote environmental sustainability.
