Under Red Brand Builders, we worked in partnership Kinh Do to create and package their first instant noodle brand in Vietnam. The Brand ‘Dai Gia Dinh’ stands for traditional Vietnamese recipes and family values.
The brand identity developed incorporated visual references to the very famous Vietnamese Đông Sơn drum graphics and the typography references to signages of typical Vietnamese noodle restaurants.
The brand identity & tagline “Traditional Vietnamese taste & flavors” is housed within a red & golden holding shape for maximum visibility on shelf.
The overall on-shelf brand impact is delivered through the different bowls banding together. Within the brand block, colour coding of each variant creates a strong colour blocking effect to support variant identification.