FLUX 2015
FLUX 2015 is the title for this year's CAS Week of Malayan Colleges Laguna with the theme "Rediscovering the Creative Genius". It is a week - long festival of the arts - giving light to MCL students' creativity and artistic talent.
 
DESIGN TEAM
Martin Jarmin, Kim Tinambacan, Danyel Santos, Aaron Banaticla,
Ned Gruyal,  Patricia Albano, Zeus Bantatua, Rae Tomas,
RM Jarilla, Joshua Remigio, Lian Patrice, and Avegail Tolentino
 
COPYWRITER
Jamela Dabuet
 
SPECIAL THANKS TO
Ma'am Mabel Sudaprasert
Ezekiel Guevarra
Arianne Saga
 
CONCEPT AND IDEAS
"FLUX," literally meaning "a continued flow", is the MCL College of Arts & Science's way of advocating continuous change. It can also be used to mean "a substance used to promote fusion."
As artists and communicators, we believe in the power of exploration, expansion, & existence.
 
We see these as ways to thrive in a time of obscure identities. We believe in the power of constantly giving birth to new ideas: thus, we see the beauty in everything out-of-the-box, everything art. Rediscovering the creative genius, this is FLUX 2015.
 
                                 Motion graphics by Kim Tinambacan                             
LOGO DESIGN
We created several possible logos for FLUX. The ones below are just a few of them. We decided in the end to pick a letter from the word "flux" and make a symbolic logo out of it.
 

Meanings of the letter X: 

- X is a symbol for collaboration and remix.
- X is a symbol for rebirth.
- X is a destination or a mark. 
- X is a symbol for balance. 
- X in the Greek alphabet means Chi. 
- X represents the unknown.
- X represents identity: to be part of a whole, and still be your own.
- X symbolizes independence.

 
GRAPHICS AND MATERIALS
For this, Kim rendered 35 frames to be used for online and print collaterals. The following are just some of them:
FONTS
COLOR PALETTE
EVENT CALENDAR
FLUX 2015 lasted five days. Each day presented the students with interesting and fun activities. 
PROMOTIONAL MATERIALS
We came up with different ways to promote FLUX. They are as follows:
1. An "X" everyday.
Each member of the design team was required to create two versions of the letter “X“ of their own style. They were posted on the Facebook page of FLUX. It ran from Dec. 26, 2014 up to Dec. 31, 2014. Two works were posted each day. 1st: 1PM, 2nd: 6PM.
2. Artwork submissions
The team also asked for artwork submissions from students outside of the design team. They had the option of either giving their names or become anonymous. Here are some:
3. FLUXIFIED
A photoshoot was held for some members of the FLUX team. They were required to change their profile pictures a week before the event starts. 
 
Photographer: Aaron
Editors: Kim and Martin 
Compiled poster
Individual poster
Model: Zoby
Individual poster
Model: Ave
4. Event posters
Each event required a poster. Some of which were created by the design team, others by the organizers.
Artwork by Martin 
Artwork by Jester Mediavillo (HAUS)
Artwork by Joanna Pernito
Artwork by Patch
Artwork by Louie Garrido (PILAK)
Artwork by Rae
Artwork by Lian
Artwork by RM
Artwork by Jenny Gernale
Artwork by Ave
Artwork by Martin
MERCHANDISE
The merchandise was put into "packages".
 
Package 1: Collectibles 
Package 2: Wearables
Package 3: FLUX Package
WEBSITE
Dannie designed a website for FLUX. Unfortunately, we were not able to launch it due to several reasons. But we're going to show you here the final draft.
Home page
About page
Events page
Merchandise page
Contact page
                                     Walkthrough of the website
Before we end this presentation, here's the video again.
 
 
WE'RE DONE
THANK YOU! 
FLUX 2015
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