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The Fashion Breakthrough of the Century
Announcing a desktop briefing for the media for the fashion breakthrough of the century needed something that was going to get the media's attention. The public relations team had a vision of a zipper, I took this direction and thought if we made the zipper un-zip to reveal the information to book a desktop briefing. I quickly mocked up the look of the zipper and worked with my team to turn our vision into a fully working Flash based zipper unveiling the Fashion Breakthrough of the Century with an option for viewing on mobile devices. 
 
Results - more desktop briefings were scheduled than anticipated. 
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Marla Norton

Deskside Preview E-vite for Charming Shoppes

Deskside Preview E-vite for Charming Shoppes Fashion Breakthrough of the Century
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Published: