Kmart Black Friday 2013 Ad
Black Friday morning 2013 ad page for Kmart. Toys were moved and replace up to deadline. Kids jackets are different for various geographical zones. Gold trimmed watchband duplicated and converted to all silver in Photoshop.
Kmart Black Friday 2013 ad
Kmart Black Friday 2013 ad page. Small appliances in upper right were part of a single layout photo from which I needed to separate each item, fill in missing pieces, re-do drop shadows, and re-arrange. Drop shadows use transparency when placed Photoshop to let backgrounds show through.
Sears Black Friday 2013 Appliance ad page.
Ad shows my extensive use of drop shadows or glows, copyfitting, and placement of logos and text losenges for best effect.
Kmart Black Friday shoe ads from 3 different zones.
Three pages below illustrate how I relaid photo elements to fit varying sizes of copy block, required because some states did not allow certain verbiage in "Shop Your Way" loyalty promotions. Shoe layouts had to be broken up from a single layout photo to be rearranged.
Note: 2013 was the last year before Disney Anna and Elsa merchandise flooded the shelves.
