Brand Identity, Woven Label, Hang Tag, Clip Tag, T-shirts, Packaging, Denim Tag
Founded in 2014, Utility Garments™ is a classic standard clothing line by MARKAWARE of t-shirts, shirts, denim, knitwear, and outerwear. “Practical rather than decorative” is one of the brand concepts of Utility Garments™. Like white t-shirts and blue jeans, timeless pieces in menswear are often simple and less decorative. Simple and basic style never goes out of style in menswear.
STUDIO NEWWORK created the brand identity system including logo, woven label, hang tag, clip tag, t-shirts packaging, and denim tag. The logotype is cool, authentic and not intrusive. The condensed letterforms and large x-height make it very legible even at small sizes. Clip tag is an additional tag to display sizes, and it’s easily detachable. It gives an distinctive look in a store to the workwear-inspired brand.
Utility Garments™ aims to provide simple and high-quality men’s clothing with lower price points by frequently reviewing design details and rationalizing on production. The brand is not just a diffusion line of MARKAWARE to offer the cheaper options to their customers. Utility Garments™ uses high quality materials and works with top-notch manufacturers in Japan. The brand has been producing the best of simple and timeless products.