NAME & LOGO 
 
"IREN" comes from an ancient Chinese poem :
 
The reeds grow green;
Frosted dew-drops gleam.
Where was ( IREN 伊人 )she seen?
beyond the stream.
Upstream I go;
The way's so long.
And downstream, Lo!
( IREN 伊人 ) She's there among.
 
IREN 伊人 means "she", and refers to the girl who is admired, loved, and never forgotten,  she is a "lover from dreams" and a " flower on the opposite shore ". Also IREN can speak of  something perfect that is sought after.
 
Concerning the logo, I use my bottle shape's curve to adjust the letter "I" in "IREN to be a little sinuous.
 
 
 
DEMOGRAPHICS
 
IREN targets the age range between 25-40, who earns 70,000 - 250,000/ year. They are college educated professional women. They are confident and expect a high quality lifestyle, and like special experiences. They never stop seeking for inner beauty, like a " flower on the opposite shore ".
 
 
 
 
 
STRUCTURE

I hope to use the sensuous line of the female figure to express this alluring yet hazy feeling of  a "lover from dreams".
So I draw the figure lines according to those abstract curves, with an Asian sensibility that use implication to express love and sexulity, like through the looking glass.
And then choose one of those sketches to create this organic shaped bottle.
 
 
 
And then choose one of those sketches to create this organic shaped bottle.
 
 
 
 
 
 
 
Poster
 
 
 
 
 
 
 
 
 
 
 
 
package
 
 
 
promotion
 
 
 
Sample
 
 
 
 
 
 









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Process sketches