Hellstrøm is a Michelin Star chef part of the new nordic cuisine movement. We were asked to create an ecological mulled wine based on Hellstrøms recipe in collaboration with the Swedish producer Snälleröds.
Gløgg is a traditional scandinavian winter beverage of warm wine with an infusion of spices, once believed to have medicinal power. Traditionally Gløgg was made by heating wine with spices.
Gløgg is typically communicated with Christmas themes but we chose to focus on the ingredients and the beauty of the spices. We made illustrations of the primary spices inspired by botanical drawings, allowing them to take center stage on the label to recall the dark wine and spices floating in the pot. The back label is listing the ingredients and their country of origin.