Task: new telco O2 needed a teaser stunt for its launch in the UK market.
Creative idea: in order to create the company's logo, we put “2” shaped stickers next to round objects around London.
Final event: through a powerful light beam, we projected a giant blue “2” just next to the London Eye.
Creative idea: in order to create the company's logo, we put “2” shaped stickers next to round objects around London.
Final event: through a powerful light beam, we projected a giant blue “2” just next to the London Eye.
Since O2 was sponsoring Arsenal FC in that season, we also proposed an additional ambient stunt: to create the company's logo on the pitch, before every home match at Highbury.
