The annual TED Conference invites the world’s leading thinkers and doers to speak for up
to 18 minutes. TEDxDelft is part of TEDx, which offers individuals or groups an opportunity to
host local, self-organized events around the world, since 2011 in The Netherlands. This year
the theme is 'Let's Make it Beta'. The visual identity design is based on the concept of 'Beta',
a work in progress that encourages people to keep making things better together. Initially the
design started with the Greek 'beta sign' but later on became a 'little hatching egg'. The design
is intentionally raw, playful and unrefined. www.tedxdelft.nl
Initial design and sketches 'Beta Sign'
Little hatching egg 'eitje' took on to become the character of the final design.
Sketches for little egg and storyboard idea for the animation
Poster design
Stage design on the event day
Shortened animation for looping introduction video clip on the event day.
Watch the full-length animation at vimeo. Check out more video with this animation at www.tedxdeflt.nl.
CREDITS
Art Direction and Design: Joanne nh Wong
Project directed by: Barry Borsboom, Nina de Ridder
Agency: Tam Tam
