The concept behind the video-promotion of the italian folk/calypso-punk band Granturismo's LP, Caulonia Limbo YaYA, was to creating eleven interactives album covers for every song of the album.
Every video was distribuited to eleven different italian webzines, including Onda Rock, Music Off and Rumore, and it was shared from them (every webzine had the premiere of one track in a specific day) for eleven days.
The idea was to put in contrast their reality with the new band's (and labels) habit to upload on YouTube all the album tracks with just the cover; In that way the listener is not catched and and intrigued as if he has eleven different and moving covers, but his attention is not stoled from the visuals instead of the listening because, at the end, the three musician are not doing anything else except playing their tunes from an old GhettoBlaster.
This project had a really good response from the underground and independent scene, for his uniqueness and for his alienating strenght that keep the user watching all the clips, from the beginning to the end, trying to understand "what's going on?"
All the songs in the concept album are originals and every track has a different story, mood, colours and sound: the album is a mix of rock tunes, folk and calypso songs and two instrumentals "Cauolonia City Anthems" that the band composed to honor the small village of Caulonia, tiny village of the south of Italy, where the band singer Claudio Cavallaro has his family roots.