About the project
Faculty of Fine Arts of the University of Porto
BA Communication Design
Design I (year 2; semester 1)
Professor: Antero Ferreira
Student: Ana Marta Dias
Keywords: branding, juice, smoothie, happy drop, calligraphy
As our second project for the unit of Design I, we were asked to create a caligraphic font, based off of an existing one. That font should later be used in a practical application of our choice, such as a poster, product branding, packaging... My starting point was the font Mf Kind and Witty, created by Misti's Fonts (http://mistifonts.com/). I maintained the shape of the characters but decided to simplify them slightly, by eliminating some of the decorative elements and evening out the thickness of the stroke. By doing so I adapted the font a little more to my own personal taste, keeping it a little lighter and more versatile.
Final Result (Font)
As for the practical application, I developed a fictional natural juice brand called "Happy Drop" and designed its logo using the font previously created. The tail of the letter "y" purposely hides a little droplet, making reference to the name of the brand. It is meant to represent a natural, light and refreshing product, which "Happy Drop" - as a 100% natural veggie and fruit juice - certainly is.
Along with the logo, I created little icons to go on the face of the bottle, of different fruits and vegetables, as a way of representing the different combinations of flavours of "Happy Drop".