OBJECTIVE
Extend Sherwin-Williams existing line of eco-friendly paints to make them child-friendly. Include a line of color collections tailored to children of different age groups, and also develop a series of applicators that children can use to help out in the process of painting their environment.
SOLUTIONS
For this project, I was able to combine “green” product attributes with design color and style recommendations for children’s environments. The solution was designed not just for personal homes but also nurseries, preschools, activity centers and pediatrician’s offices. I also created a line of applicators that are designed for kids to use so that they can contribute to the design of their environment. The packaging consists of a new type of container that is childproof in its form: only adult hands can twist to open the container and access the product inside. Made from 100% recycled materials, the packaging was designed to be reused within the home once the painting is complete.
