Mountain Dew
Dew Bottle Tool
Mountain Dew has long aligned itself with those of the extreme sports set, but the Pepsico brand takes that partnership to the next level with a brilliant new packaging idea. Along with Colombian agency Sancho BBDO, the soda band has launched a limited edition bottle catering specifically to skateboarders -- It doubles as a tool the street athletes can use to repair their wheels after big fails.
Creativity Online - for over two weeks, top1 and a world recognition as one of the most innovative ideas that the brand has conceived.
Dew Bottle Tool
Mountain Dew has long aligned itself with those of the extreme sports set, but the Pepsico brand takes that partnership to the next level with a brilliant new packaging idea. Along with Colombian agency Sancho BBDO, the soda band has launched a limited edition bottle catering specifically to skateboarders -- It doubles as a tool the street athletes can use to repair their wheels after big fails.
Creativity Online - for over two weeks, top1 and a world recognition as one of the most innovative ideas that the brand has conceived.
