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October 21st 2015 is the date Marty Mc Fly and Doc Emmett Brown arrive when they travel to the future.
U’go&Play, in partnership with Le Grand Rex, one of the largest cinema theater in Europe, alongside Universal Studio France and Universal Pictures, are preparing a memorable celebration for their arrival.
Projection of Back to the Future trilogy at Le Grand Rex Paris, exhibition of Back to the Future memorabilia, French dubbers presenting the event, a symphonic orchestra … everything is made to please the fans.
This project revolved around the creation of 4 creative works : A save the date web page as a teaser, the event logo, the illustrated event poster and the official website.
I did all of them.
I did all of them.
For the illustrated event poster, I drew the iconic Delorean in front of the Grand Rex cinema, struck by lightning.
For the website, I used several famous movie quotes, displayed on the website at appropriate locations, as little winks between Le Grand Rex and the fans. In addition to generate awareness, give information and sell tickets, the website has to show that this celebration is entirely targeted to core fans, made by people who worship the trilogy just as much as they do, and not only a business purpose event.
Illustrated event poster
Save the date Web page
Logos
Event website
