Genesis Today Superfruit Juices
and Nutritional Supplements
and Nutritional Supplements
I designed container labels, shrink wrap packaging, drink packets, product display units for many of Genesis Today's nutritional products and superfruit juices. I enjoyed creating the design, as well as coordinating with the printing companies about dielines and recommendations for substrates.
I designed digital and print marketing collateral and advertisements for Genesis Today's products. Many of these were point-of purchase items, such as product display units, shelf-talkers and product packaging design.
My media output ranged from print advertisements in national magazines such as Vegetarian Times and Yoga Journal to web banner ads to exhibition booth materials.
I created tear pads, shelf-talkers, flyers and signage for retail store
point-of-purchase display advertising.
point-of-purchase display advertising.
I created the design for the display boxes and the drink mix packages for Genesis Today's Garcinia Cambogia Superfruit Drink Mix. I then created sell sheets and point of purchase display materials.
I also designed product labels and branding for Genesis Today's secondary brand Pure Health, a line aimed towards specific consumer health needs.
I created bottle label designs for a proposed line of Pure Health juices. The best part, as a designer, was creating all the fruit collages that are shown on the labels.
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