Ponto25 | Branding
Ponto25 is a portuguese software company founded in 1997, which focuses on the development of management business solutions for various industries.
The main objective was to redesign the full identity and create a modern and cohesive visual system for all their products (desktop/web software) and marketing communications. The identity was applied on different supports across print (stationery, brochures, internal documents, signage, etc) and web (main website, cloud solutions, social/digital media, etc).
The new concept aims to be easily recognised and adaptable to future products through a clean, bold and typographic design approach.