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    LEGO DUPLO had a new campaign coming up which and had a flash landing page designed, however, they felt that it is too flashy and does not provid… Read More
    LEGO DUPLO had a new campaign coming up which and had a flash landing page designed, however, they felt that it is too flashy and does not provide a good User Experience. They were looking to redesign the concept of the landing page, move away from flash to HTML and create a seamless User Experience based on their research findings. Responsible for the full life cycle of User Experience Design (UX) and Information Architecture (IA) for the campaign landing page. Deliverables included Research, User-flows/User journeys, Sitemaps, Wireframes/Prototypes using Axure. The result was a User Centered interface with a more dynamic and engaging concept designed to accommodate the users needs. Read Less
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The project
 
I was responsible for designing the user experience for LEGO SMILES campaign landing page.
Sitemap
 
User Journeys
Wireframe