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    Responsible for creating a new UX concept for replatforming the current website optimised to tablet. Worked on the checkout process, product cata… Read More
    Responsible for creating a new UX concept for replatforming the current website optimised to tablet. Worked on the checkout process, product catalog with taxonomy system and shop locator. Read Less
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Responsible for designing a tablet optimised user experience for the new DFS retail website. The team consisted of 3 UX designers, a UX lead, a UX director and project manager.
Sorting cards to determine best information architecture.
Ordering swatches from different sofa retail companies to compare the experiences.
Comparing different retail product listing grids.
One of the many initial sketches to brainstorm ideas.
Brainstorming price range, size and type filter mechanisms.
Mapping out the user journey for various user scenarios.
The search result page lets users refine their results and encourages them to further explore related items.
Store locator search result page highlights the most relevant results and a snippet of information about the stores.
Swatch sample ordering integrated into the site's ecommerce journey.