Range Rover Sport Global Launch Event UX
Responsible for designing the Tablet and Life-size display experience for the new Range Rover Sport L494 global launch event.

Started with sketching, then created wireframes and at the end an interactive prototype in Axure annotated with technical specifications for the developers. The team consisted of 1 UX designer, the creative director, a copywriter and a project manager.

Organizing the tablet experience.
This Microsoft Surface display would be placed at the event venue. Guests are welcomed by this screen where they can take a personality test and explore the vehicle.

Simple 2 choice quiz. Chart shows progress in the personality test at the top left corner.

To make the quiz more engaging,  different types of selection methods are used. This is an example of the toggle mechanism.
At the end of the personality test result a short summary would be displayed. Users would be matched to ambassador profiles. Users can further explore the Land Rover ambassadors.
After a set length of time of inactivity this placeholder screen is displayed in order to encourage users to resume the test.
Timeline of the “Gerry” life size display. Gerry, the creative director of Land Rover would answer questions on the screen. The screen detects if a user stands in front of it and then activates. The device hears the question of the user and plays a predefined and matching video answer by Gerry.
The tablet and the life-size display experience in action at the event.
Range Rover Sport Global Launch Event UX
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Range Rover Sport Global Launch Event UX

Responsible for designing the Tablet and Life-size display experience for the new Range Rover Sport L494 global launch event. Started with sketc Read more
2
251
1
Published:
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