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    Responsible for the whole life-cycle of the User Experience for redesigning the text-heavy content website to an engaging user-centered experienc… Read More
    Responsible for the whole life-cycle of the User Experience for redesigning the text-heavy content website to an engaging user-centered experience. Read Less
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Responsible for redesigning the text-heavy content website to an engaging user-centered responsive experience. Started with sketching, then created wireframes and at the end an interactive prototype in Axure annotated with technical specifications for the developers. The team consisted of a UX designer, a digital strategist, an account manager and a project manager.
Organizing the information architecture of the text heavy website.
Brainstorming the homepage layout.
As this is an informative website about cholesterol, the product range had to be displayed in an unobtrusive way.
Recipes that help consumers reduce their cholesterol was an important section that helps users discover the Flora pro.activ product range.
The parallax scrolling homepage walks the user through the information about cholesterol. Each user action is interactive simulating a real website. Added technical specifications as wireframe annotations for the designer and the developers.
The text heavy website transformed into a parallax scrolling user friendly responsive interface that walks the user through to understand cholesterol in a playful way.