• Add to Collection
  • About

    About

    ÁTICO, the new design store made by the PUCP, opens its doors in november 2014. Our work in this project was the conceptualization, branding an… Read More
    ÁTICO, the new design store made by the PUCP, opens its doors in november 2014. Our work in this project was the conceptualization, branding and print design. Read Less
    Published:
IDEA - ESFUERZO - META
 
Son las tres etapas que transcurren para la creación exitosa de un objeto de deseo: todo comienza como una gran IDEA, se trabaja con mucho ESFUERZO y es cuidadosamente planeado para llegar a su META.
 
Ésta es la filosofía que construimos para elaborar la identidad de Ático, una tienda de diseño exclusivo para los productos creados por egresados de la Pontificia Universidad Católica del Perú (PUCP).
 
Nuestra participación en este proyecto fue la conceptualización, branding y diseño de piezas.
 
 
IDEA - EFFORT - GOAL

Are the three stages that take place for the successful creation of an object of desire: it all starts with a great IDEA, made with much EFFORT and is carefully planned to reach their GOAL.

This is the philosophy built for the identity of Ático, an exclusive design store where Pontificia Universidad Católica del Perú (PUCP)´s alumni and graduates expose their products.

Our participation in this project was the conceptualization, branding and print design.