The folks at Moving Voices of Vietnam or Tiếng Nói Lưu Vong from Louisville, KY got in contact with me late last year inquiring to help put a logo together for their award-winning oral project. With the Lunar New year quickly approaching and now over with, I finally wrapped up this project after quickly going through rush-holiday conceptualizing. The challenge with this logo design tying the Vietnamese culture and voices into an image. How do you depict sound in a visible form? I wanted the logo to have deep meanings with a monochromatic color scheme. So, I opted for a simple silhouette layout, drawing out a family of four with their mouths somewhat open to promote the ideology of sound resonance. Adding the geography map of Vietnam and matching it the same color as the male’s silhouette, who serves as the father in this picture helps promoted the idea of foundation. Foundation as in where we came from, our roots, Vietnam. And foundation in the sense that a father is one who also shelters his family. I look forward to seeing this online and on print at their special events.
