The WD-40 website was created with a rich experiential look and feel that emphasizes product usage in real world environments. The new site is 100% responsive and was driven by a mobile first strategy to deliver the full desktop experience on mobile phones and tablets. Designing a new website for household brand WD-40 was a challenge we were happy to accept. The homepage of the website was designed to be visual while educational for customers and brand fans. The site has a fully indexed search of all 2000+ uses, videos and products with a predictive search engine and advanced autosuggestion algorithm to provide the best customer experience.