HOIMS was a company-wide safety program aimed at bringing together contractors and employees to the same high-level of safety performance.
The brochure is a simple and clear description of HOIMS aims and expectations. There are 14 elements that collectively cover all aspects of business from administration, through field worker, to Executive Management.
The brand design was intentionally clean, with an off-white and soft finish paper stock. The concept was to create a non-industrial look. In particular, because it's audience included office staff, it should look and feel more 'catalogue' rather than 'instruction manual'. The objective was to enable the brochure to feel friendly and accessible. To this end the communications team were careful not to over emphasize the messages. Teh simple and easy-to-follow text layout helped to address this idea. Photographs of actual employees were used throughout. This enabled the participants to play a stronger part of the project.
The brochure is a simple and clear description of HOIMS aims and expectations. There are 14 elements that collectively cover all aspects of business from administration, through field worker, to Executive Management.
The brand design was intentionally clean, with an off-white and soft finish paper stock. The concept was to create a non-industrial look. In particular, because it's audience included office staff, it should look and feel more 'catalogue' rather than 'instruction manual'. The objective was to enable the brochure to feel friendly and accessible. To this end the communications team were careful not to over emphasize the messages. Teh simple and easy-to-follow text layout helped to address this idea. Photographs of actual employees were used throughout. This enabled the participants to play a stronger part of the project.
HOIMS promotion
The chocolate bar was created to engage office workers into the initiative.The chocolate bars are designed with key safety messages written into the wrapper. The branding lay at the core of the design.
The overall idea was to have a bit of fun and attract user engagement. We wanted to create something that would carry the element of surprise and get people talking. But on a serious note, it was important to ensure employees resonated with this as a Husky Energy product.
The plan: The bars were left by coffee machines in office kitchen areas without any other form of announcement or introduction. It had the desired effect! Enquiries soon came through and based on user-interest (i.e. requests for more chocolate), we were able to organize lunchtime seminars to promote the program to a wider group. Free chocolate bars were handed out to attendees.
The overall idea was to have a bit of fun and attract user engagement. We wanted to create something that would carry the element of surprise and get people talking. But on a serious note, it was important to ensure employees resonated with this as a Husky Energy product.
The plan: The bars were left by coffee machines in office kitchen areas without any other form of announcement or introduction. It had the desired effect! Enquiries soon came through and based on user-interest (i.e. requests for more chocolate), we were able to organize lunchtime seminars to promote the program to a wider group. Free chocolate bars were handed out to attendees.
The calendar designs were part of an on-going marketing campaign to keep the safety momentum going throughout the year. The introduction of carefully commissioned cartoons were used to encourage engagement, mainly with field workers. Each cartoon addressed a particular element of the program. The notion of attracting interest rather than force-feeding information was an important aspect throughout the campaign. Once again, the continuity of the brand was essential to it's success.
