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    Challenge: Create an e-commerce design and navigation delivering an evolved and meaningful articulation of the brand that would capture Ippolita'… Read More
    Challenge: Create an e-commerce design and navigation delivering an evolved and meaningful articulation of the brand that would capture Ippolita's inspired and creative essence as well as the artisanal quality of the product. Solution: Developed a ‘wearable beauty’ brand positioning for Ippolita and articulated marketing solutions that leveraged the brand’s sensibility. Results: As an extension of the evolved brand expression, delivered an overall look and feel (design, tone of voice, photographic style, content hierarchy, clear emotive communication) and brand book, and re-launched the Ippolita website. Read Less
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