The idea behind the Scavi & Ray brief was that young, fun, fashion-orientated women who are social butterflies should Celebrate Every Day, bringing the prosecco into daily occurences such as hailing a bus or walking the dog in the park. I created an integrated campaign for the brief, bringing the images to Guerilla and also onto a webpage.
As part of an Integrated Campaign, I also created the 'Drinks Guide' app to go with the campaign to bring attention to the new brand of Prosecco through an app similar to Instagram where the user could view drinks recipes to create cocktails with the Prosecco and then upload their own creations to the feed and use their own profile.
