BRIEF: CULTURE CLASH
What am I asked to do?
I was assigned to design a brand identity of a fan club of Arsenal football team from Budapest, Hungary.
What are we meant to do?
Design identity that represents both the heritage of Budapest and Arsenal.
What did I find out?
I found out about a mythical bird like creature which breaths fire. It is widely known in Budapest due to its big statues in Budapest. So I used that birds image and arsenal as symbol.
Why did I name 'Turul'?
Google it yourself. You will love the cleverness.
What slogan or chants I gave it to them?
'our hearts beat for arsenal'
What else did I make apart from logo?
Beer mat, Drinking glass, Hat and Lighter.
