“In a nut shell we need a branded, travel inspired system that we can take around the country”
PW have designed and manufactured a bespoke modular retail display kit for outdoor clothing retailer Craghoppers.
The new kit is intended to portray the spirit of the Craghoppers brand, along with showcasing their distinct and varied product offering.
The design solution was engineered to be both lightweight and flexible, requiring as few fixings and accompanying tools as possible. The resulting solution provides a series of individual free standing units that work as effectively in isolation as they do within an exhibit arrangement.
The materials and finishes were carefully considered in order to subtly embody the spirit and soul of exploration. Lightweight, unfinished timber frames are enhanced with playful details and inspiring graphics, which combine to advocate all that is essential and enjoyable about travel.
The simple, multi-functional kit acts as a 3D brand platform as well as a merchandising system, which allows it to function in any environment, be that exhibition or retail.
Our two crate system included a series of components to make up the flexible display. Incorporated within the solution were interchangeable canvas graphics, a sales counter, selling rails and a variety of display areas for busts, mannequins and POS.
When closed the packing crates act as storage for the full system. When the kit is in use, the crates double as either seating or combine to provide a fully functional service counter. The considered design, simplistic construction and straightforward transportation of the kit enable a maximum team of 3 people to assemble and dismantle the display.
