Aurora Creative was engaged to develop the brand from concept to full implementation for the Minipet Online Pet Accessory Store.

 

Graphic designers, copywriters collaborated to position this new brand at a boutique emerging market. The logo is fun, yet clean and simple. The mini pore is small yet strong and the colour of yellow and cool grey appeals to all genders and ages.

 

With the core icon elements complete the brand was rolled out across many touch points; including business cards, swing tags, print collateral and the Minipet ecommerce website.

A success launch of a strong brand selling mini products in a growing market...