The assignment was to pick an advert from the classified page of a newspaper or magazine and create typographic layout variations with and without a grid. The chosen advert was not supposed to be more than 100 words with just one image or graphic element.
The layouts were to be done within the given constraints, therefore they are in a sequential order.
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f0fdce24119421.563305496dd82.jpg)
1. The Grid
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0ada0924119421.56330574a12b9.jpg)
2. Text in only one size. No paragraph spaces. No styles.
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/be9a4924119421.5633053bb7215.jpg)
3. Text in only one size. Paragraph spaces allowed.
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1141e624119421.5633057530123.jpg)
4. Text in one size, Paragraph spaces + one additional style
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3e1f5e24119421.563305495fbc1.jpg)
5. Text in one size, paragraph spaces + one additional style + additional leading
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/65cc0124119421.5633053d9566a.jpg)
6. Text in one size, Paragraph spaces + one additional style + additionlal leading + additional Kerning/Tracking.
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/febfdd24119421.5633053daa967.jpg)
7. Text in two sizes, Paragraph spaces + one additional leading style + additional Kerning/Tracking.
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d62f9124119421.563305621b0c3.jpg)
8. Text in any number of sizes, Paragraph spaces + any number of styles + variety of leading / Kerning / Tracking.
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4f2c2024119421.563305757450d.jpg)
9. Text in any number of sizes, Paragraph spaces + any number of styles + variety of leading / Kerning / Tracking + Include Tonal Ranges (Greyscale).
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/165a6a24119421.5633053d230c2.jpg)
10. Text in any number of sizes. Paragraph spaces + any number of styles + variety of leading / Kerning / Tracking + Include Tonal Ranges (Greyscale) + Include Image or Graphic Element.
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5b847024119421.563305499daf5.jpg)
11. Text in any number of sizes. Paragraph spaces + any number of styles + variety of leading / Kerning / Tracking + Include Tonal Ranges (Greyscale) + Include Image or Graphic Element + Include repetition of any element/s.
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c278b324119421.563305616e6cc.jpg)
12. Text in any number of sizes. Paragraph spaces + any number of styles + variety of leading / Kerning / Tracking + Include Tonal Ranges (Greyscale) + Include Image or Graphic Element + Include repetition of any element/s + Include one additional colour.
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d7ef2d24119421.5633052889cc3.jpg)
13. Text in any number of sizes. Paragraph spaces + any number of styles + variety of leading / Kerning / Tracking + Include Tonal Ranges (Greyscale) + Include Image or Graphic Element + Include repetition of any element/s + Include more than one additional colour.
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b01fb024119421.563305762096c.jpg)
14. Using any number of variations (or none at all) from the above pages, lay out your text and image in such a way that there is a remarkable change in the meaning of the communication.
![Layout experiment](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2d6a7124119421.56330540f383c.jpg)
15. Discard the grid. And design your composition with all the elements and variables of Page 13.