Year-End Development
The LAM Foundation 2007, 2008
The LAM Foundation 2007, 2008
Final card mailing utilizing metalic inks and new branded color palette. This print piece was followed by a digital version through email. Creative concept was established in previous year through piece titled "Heartbreak and Hope" unifying urgent need for answers, ongoing successful research, and patient courage. Financial response to each piece was increased from previous year.
The 2008 year-end campaign detailed the courageous life of a patient whose battle ended at age 28. Her struggle started with a misdiagnosis, which The LAM Foundation fought to change through a public information effort to the medical community.
