I tried to help my sister do this for her marketing project in school. Promil Alpha is a fictional ready-to-drink milk product targeted for 13-16 years old (teenagers) and maybe some college kids, so she wanted something very bold. I had to use blue as this was the chosen color for Vanilla flavor. I didn't have much time to work on this (as I was busy), so this is just more of a play on typography style and not much graphics/icons.