• Add to Collection
  • About

    About

    Team Total - a group of nationally recognized motorsport experts and drivers. They became authors of articles and stars of films featured on dedi… Read More
    Team Total - a group of nationally recognized motorsport experts and drivers. They became authors of articles and stars of films featured on dedicated website, Facebook fanpage and YouTube channel. The idea evolved into one of the Poland’s biggest branded content activations. Read Less
    Published:
Total asked for our help with enhancing brand awareness and its association with passion for cars and motorsport. We opted out of TV ads and instead assmebled Team Total - a group of three nationally recognized motorsport experts and drivers. They became authors of articles and stars of films featured on dedicated teamtotal.pl website, Facebook fanpage and YouTube channel. The idea evolved into one of the Poland’s biggest branded content activations.