Campaign hero promoting Westfield's Lunar New Year celebrations.
Campaign Poster.
Various in-center signage. One side of the tombstones is promotional, the other educational.
Website & Mobile take overs.
A digital gift guide and fun horoscope feature.
Various in-center signage and activations.
Printed 'lucky' envelops, gift tags and an elevated Luxury invitation
Creative Director: Peter Donnelly Designer: Lindy Shibata Copywriter: Joyce Pennell Project Manager: Amy Chiang Production Artist: Tess Anson
