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    About

    Concept, design and stewarding implementation of a new agency website.
    Published:
My roles on this ground-up website project was to lead art direction and design including user interface studies, as well as participate as part of the core strategy team from project inception through development. 
 
designed while employed at tbd agency - Bend, Oregon
creative director: Paul Evers
copy writer & ACD: Angela Reid
strategic team included René Mitchell and Kevin Smyth
digital project producer: Dennis Foster
development partner: Alt Blue, Riley Willitts
 
Designed via a mobile-first approach, the minimalist navigation is collapsed until a user chooses to use it--keeping most of the screen available for displaying content, and keeping user behavior focused on content rather than complex navigation choices.
For smartphone size screens the navigation automatically loads at the bottom rather than the top of the screen. Based on new "thumb-reach" user studies, this low navigation placement is ideal for one-handed use, especially on larger screen smartphones like the iPhone 6.
The website design incorporates an easy-to-consume look into the agency's culture and creative perspective with a blend of photography, purposeful yet brief copy and instagram feeds
Rather than present a comprehensive portfolio, we chose to share meaningful stories about a handful of featured projects. Images are the hero, with succinct copy to narrate the special projects.
A variety of simple page-design elements allows for incredibly easy page building on the back-end for future site expansion.