MBold & Friends / Direct mailer / Bouncing back
A direct mailer designed for an advertising agency, MBold & Friends. To be sent out to their clients wishing them a Happy Chinese New Year in the year of horse. Due to a recent recession, we want to remind clients that good fortune will bounce back in the new year. Just like the "God of Good Fortune" inflatable doll that is in the direct mailer, will always bounce back no matter how many times you hit it.
A direct mailer designed for an advertising agency, MBold & Friends. To be sent out to their clients wishing them a Happy Chinese New Year in the year of horse. Due to a recent recession, we want to remind clients that good fortune will bounce back in the new year. Just like the "God of Good Fortune" inflatable doll that is in the direct mailer, will always bounce back no matter how many times you hit it.
Bouncing back in 2002
Revealing the "God of Good Fortune" as you open the box
The "God of Good Fortune" bounces up when the cover is fully removed.
Chinese New Year greetings from all of us.
